The Brief.

Create an engaging short term content campaign for delivery across Beezer’s portfolio of social channels. It should be designed to help increase both brand awareness and purchase consideration during a time when many small businesses were pivoting to online business models during lockdown.

The Insight.

The need was there, with so many businesses unable to trade as normal - a mobile app solution that was easy, quick and cost effective was appealing in the short term. But most people didn’t yet understand what Beezer was, or how it worked. Succinct explanation and real life examples of the product’s benefits were necessary to drive consideration.

The Work.

We produced a text motion explainer film to communicate the process to small businesses, and followed up with a series of text motion case studies documenting happy Beezer customers’ experience. We also included a bank of accompanying social content to support the video’s launch across Beezer’s channels.

Why Beezer?

We used real recordings of customer testimonial interviews to create a suite of short, dynamic, text motion testimonials. Flexible, scaleable and cost effective content that helps drive purchase consideration once prospects have discovered Beezer.