The Brief.

Create a proprietary ‘flagship’ podcast for the launch of Fore Network . A unique piece of weekly content that we could record, publish, and promote from within the agency - that would also attract audience and advertisers alike.

The Insight.

Scottish football was sorely in need of an alternative voice. All the laughs in Scottish football took place in the stands, or in the pubs - rarely on the airwaves. There was a gap in the market for a football show that didn’t take itself too seriously. That sounded like fun, so we did that.

The Work.

Football Daft. An unprofessional, uncensored and uninformed take on Scottish football - pub talk for the masses.

We branded, produced, published and promoted the show in-house at Fore. It picked up traction and media during pre promotion, and we kicked off with a live launch event packed full of passionate, football fans. And to cap it off, we debuted at No.3 in the Apple Sports chart and stayed in the Top 10 for months after launch. The podcast is still going strong, now produced by Audio Frontier with a new line-up. Check it out.

Velux Transfer Window.

Throughout the month of August, Velux Windows took ownership of The Transfer Window feature on Football Daft. Weaving their promotional messaging into the conversation alongside the biggest transfer news of the week.