The Brief.

Work alongside Arnold Clark Marketing & STV Creative to turn ‘The Real Sale’ into more than just a sale.

The Insight.

People get excited about changing their car. It’s a big purchase, and a big deal for a lot of people. They want to bottle that feeling.

The Work.

Get That New Car Feeling. We made it all about the excitement, ceremony and celebration of getting a new car, soundtracked by Saint Motel’s brassy hit‘My Type’.

We managed all copy, radio and music production – and worked alongside STV Creative to help bring the concept to life on TV. The result was one of Arnold Clark’s most enduring and well received campaigns ever. And I even snuck into the TV ad…so I’m claiming an acting credit too.

‘It’s About You’ became one of Arnold Clark’s most successful and recogniseable campaigns ever. It shifted the focus onto the lifestyle benefits of buying a new car, rather than just the features, spec, choice and cost. It also introduced many people in the UK to ‘Jubel’ by Klingande. A track that would become synonymous with the brand for years to come.

We were involved in the conception of the campaign alongside Arnold Clark Marketing, and created all scripting and audio production associated with the campaign. Including over 25 segment specific radio ads that ran across the UK, and collaboration with STV Creative on the TV spot.

In 2017 we devised, pitched, created and delivered a ‘first ever’ moment for Arnold Clark. In one week, we gave away 100 prizes on a LIVE, interactive Facebook quiz…including a brand new car.