The Brief.

Bring startup wellbeing content brand ‘Wellbetter’ to life ahead of their global launch. Create a robust brand strategy and positioning, plus visual and audio branding that worked across all platforms.

The Insight.

The health and wellbeing industry is often misunderstood and misrepresented. It felt like a closed-off club for the already converted. The gap in the market, was for a brand that was relatable and accessible to the masses. Small, happy moments in people’s day can make all the difference to their mental wellbeing.

The Work.

Have a Better Day was our statement of purpose for Wellbetter. Our position in the crowded wellbeing space was to become a place that created small, uplifting interactions that put smiles on faces. A platform for positive.

We created a new brand identity and a suite of visual branding, audio branding and audio visual assets. We developed all strategy, copy and music production – and built a simple, vibrant new content hub at wellbetter.com.

The Brandmark.

The mark itself was really important to this project.

The brand is a challenger in their market, it had to embody disruption. But we also wanted something relatable, cheeky, and inherently positive.

Visual Branding

Audio.

Alongside the development of the visual identity, we created a suite of audio branding and sound design for use across all platforms.

This included a sonic brand trigger that would live on every piece of audio visual content.